Regulatory Compliance Hub
TRAI
STANDARDS.
Navigating the TCCCPR 2018 framework for Rich Communication Services. Ensuring every interactive message meets India's legal telecom requirements.
What is TCCCPR 2018?
The Telecom Commercial Communications Customer Preference Regulation (2018)was established by TRAI to curb the menace of Unsolicited Commercial Communication (UCC).
For RCS, every sender must be vetted and registered. Unlike traditional SMS, RCS enables transparency allowing carriers to verify identity through certificates.
Mandatory Compliance
Failure to comply leads to immediate blacklisting across operators.
Entity Registration
Header Approval
Template Scrubbing
TRAI MESSAGE CATEGORIES
Defined delivery rules for RCS messaging.
Classification
Service Implicit
Critical alerts, OTPs, confirmations. Delivered 24/7.
Primary Use: Transactional
Classification
Service Explicit
Customer info updates with consent and DLT mapping.
Primary Use: Account Updates
Classification
Promotional
Offers only to non-DND users between 9AM–9PM.
Primary Use: Marketing/Sales